EDO scored the performance of every national Super Bowl LVII ad airing based on the measure of incremental online engagement for a brand or product immediately following the airing. Each airing is indexed to the median-performing in-game Super Bowl spot (Engagement Index = 100) to easily compare the relative impact of each ad on online...
EDO scored the performance of every national Super Bowl LVII ad airing based on the measure of incremental online engagement for a brand or product immediately following the airing. Each airing is indexed to the median-performing in-game Super Bowl spot (Engagement Index = 100) to easily compare the relative impact of each ad on online...
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